Several different promotion features are constantly rotated on DealDash.com. That is partly what makes it a fun and interesting place to shop. What feature is your favorite one?
In my opinion, all of the features have their good points and bad points. Therefore, I decided to write about some of the pros and cons of various DealDash features from a customer’s point of view.
No New Bidders after $3.00 on DealDash
With the exception of new vehicle auctions (which allows no new bidders after $1,000.00) or other special items, DealDash usually allows no new bidders to participate in the auctions after the price reaches $5.00.
When DealDash locks out all new bidders after only $3.00 I see two pros from a customer’s point of view to this feature:
- Fewer bidders will qualify to continue bidding. Fewer bidders results in less competition and less competition usually results in easier wins.
- Fewer bidders also means the auction will most likely sell and close earlier. The sooner the auction closes, the less the winner has to pay. Of course, if we see the screen names of power bidders or bidders who just won a huge bid pack, we still may not want to compete in the same auction.
The only con I see to this feature is that we have less time to place our first bid before we get locked out. That means we might miss out on being able to participate in some auctions if we are not paying attention to the early lock-out feature.
The Leaderboard feature has the following pros if we understand how it works and learn how to use it to our advantage:
- We get credit for participation and our effort to win whether we end up winning the auction or not. If we are one of the top three customers who placed the most bids and clocked the most time on the clock in the auction, we will win free bids when the auction sells out. The number of free bids we are awarded when the auction closes depends on the value of the product. The higher the value, the more free bids we can win.
- It encourages shoppers to jump on board and get seriously involved in the auction right from the start as soon as the auction opens, and it discourages shoppers who failed to get involved in the auction early on from jumping into the auction at the end. It does not mean shoppers cannot bid more at the end. It just means the late-comers are far less likely to qualify for the free bids.
The only con to this feature is that these auctions can become extremely competitive and will most likely not close for a long time. If we are one of the top three shoppers who have qualified for free bids, we know that if we stop bidding another shopper could overtake our position and we could lose our standing for the free bids. Therefore, the top three shoppers are less likely to stop bidding and the selling price might go higher than usual.
Time as Highest Bidder multipliers
When we see 1X to 4X on the clock, this can really work to our advantage — especially the 4X. Here’s why:
The most obvious pro if we bid during this feature is that we will win our free bids much sooner. This means the green line at the bottom left of our computer screen will move that much faster to the left. Instead of getting 9 seconds on the clock each and every time we place a bid, during the 4X feature we get 4X9 seconds or a total of 36 seconds credit on the clock each and every time we place a bid.
The only con I see to this feature is that it is so popular with DealDash shoppers that the competition appears to go up.
Winner Pays Half, DealDash Pays Half
The 50 percent off the selling price feature means that the winner of the auction will pay only half the selling price and DealDash picks up the tab for the other half.
The pro to this feature is that the winner only has to pay half of the selling price at closing.
I see two cons to this feature:
- Because the winner only has to pay half of the selling price at closing, competitors tend not to worry as much about the final cost and the auctions appear to run longer. Although the winner only has to pay half, if the auction runs twice as long as usual the selling price might not be a bargain after all.
- Because most customers get so excited about the prospect of paying only half of the final selling price, it appears to increase the number of customers who participate and that means more competition.
This sponsored blog post was submitted by: Barbara L. Sellers. Barbara was compensated by DealDash for this blog post. Blog posts are written by real DealDash customers. The opinions and advice here represent our customers’ views and not those of the company.